Armenian Entrepreneurs Entice Hollywood Celebrities and Musicians to World-Class Remedy Studio

Jake Paul, Winnie Harlow and Bryson Tiller Make the most of Muscle Lab for Restoration Therapy

LOS ANGELES, Sept. 20, 2022 /PRNewswire/ — Cryotherapy therapy has grow to be an more and more in style muscle restoration different, and a California-based well being middle, Muscle Lab, is main the brand new wellness motion behind a bevy of help from skilled athletes, musicians and celebrities.

Based in 2020 by Armenian-American entrepreneurs Andy Treys and Vatche Ourishian, Muscle Lab is a state-of-the-art well being facility headquartered in Los Angeles that makes a speciality of luxurious restoration therapies together with cryotherapy, cupping, compression remedy, stretch remedy, infrared sauna and IV remedy.

Muscle Lab has handled greater than 50 skilled athletes together with present NBA gamers Tyler Herro and Ben Simmons, in addition to musicians DJ Zedd, Bryson Tiller and A$AP Ferg.

Jake Paul and Winnie Harlow are additionally amongst many celebrities who help what Treys and Ourishian have constructed with Muscle Lab. 

“Andy and V have created a snug tradition and a contemporary expertise within the well being and wellness area,” Paul, a social media mogul {and professional} boxer, mentioned. “Muscle Lab supplies medically-proven restoration therapies in an opulent atmosphere. An increasing number of individuals wish to cryotherapy to assist their well being path, and Muscle Lab is setting the usual on this enviornment.”

Muscle Lab’s providers prolong past the wealthy and well-known. Sierra Canyon, which is without doubt one of the premier highschool basketball packages within the nation (and the place LeBron “Bronny” James Jr. attends), is supported by Muscle Lab. The power opens its doorways to Sierra Canyon gamers all through the season to offer restoration therapy exterior of what the college affords.

“I want Muscle Lab and its providers have been round after I was taking part in highschool basketball,” Treys mentioned. “However cryotherapy practices have been solely accessible to skilled athletes a decade in the past. These youngsters are our most necessary shoppers as a result of we’re offering among the psychological and bodily help they should obtain their objectives, on and off the court docket.”

The 27-year-old Treys is an L.A. native. He turned an early pioneer within the digital advertising and marketing trade as a youngster in 2016, founding GetMeFamous.com and in the end constructing the advertising and marketing company right into a multimillion-dollar firm with media channels that at the moment attain greater than 800 million followers.

Forbes and Maxim featured Treys and his KB24.com challenge within the fall of 2021. The web site, beforehand owned and operated by Kobe Bryant, was used to develop a digital artwork assortment honoring the late NBA celebrity the place all proceeds could be donated to the Mamba & Mambacita Sports activities Basis.

Treys and his enterprise companions have additionally created an NFT (non-fungible token) challenge referred to as Cereal Membership, which is able to make the most of the area Cereal.com to facilitate the gross sales of its direct-to-consumer line of breakfast meals.

About Muscle Lab

Muscle Lab is a muscle restoration and wellness lounge the place members can come collectively to get well, rejuvenate, and socialize. Whether or not you are affected by continual sickness or ache, want steering in adopting wholesome way of life habits or simply need to loosen up, Muscle Lab affords the gamut of providers tailor-made by way of a mixture of developments of contemporary sciences. Muscle Lab is the trade’s most integrative and complete method to well being.

About Andy Treys

Andy Treys is an Armenian-American tech entrepreneur based mostly in Los Angeles. He’s the founding father of Muscle Lab, Cereal Membership, GetMeFamous, Lodging and KB24.com. Treys’ social media company, GetMeFamous, launched profitable campaigns for Alissa Violet and Bella Thorne, which grew the corporate’s attain to 800 million followers to this point. Muscle Lab, a muscle restoration and wellness lounge, was based in 2020 and has a big shopper record of celebrities, musical artists {and professional} athletes.

Media Contact: Jacob Crossman, [email protected]

SOURCE Muscle Lab