Celeb Stylist Britt Theodora and Lenny Founder Staff Up

Celeb Stylist Britt Theodora and Lenny Founder Staff Up

Celeb Stylist Britt Theodora and Lenny Founder Staff Up

Many collaborations are short-lived, with celebrities or influencers flaunting a most variety of appears to be like for a restricted time, after which vanishing as soon as the product runs out.

However Lenny founder Lindsey Davidson and stylist Britt Theodora have come collectively by means of an current camaraderie {and professional} bond. And whereas they’re unveiling a collaboration of upcycled denims and T-shirts, they’re additionally fascinated with working collectively long run.

Extra from WWD

The Los Angeles-based reconstructed denim specialist and the New York-based Theodora first linked by means of their enterprise coach, Kara Duffy, and so they have plenty of mutual buddies who’re additionally feminine entrepreneurs. In current months, together with throughout awards seasons, Theodora dealt with her L.A.-based jobs in Davidson’s residence workplace.

”Kara is all about us supporting one another and collaborating. She is de facto simple about what we ought to be charging for our charges or items for companies. Being a lady in enterprise, we will all agree that it’s exhausting to advocate for your self,” Theodora stated. “Since I began working with Kara in the beginning of COVID[-19], my enterprise has scaled immensely. It’s undoubtedly enjoyable to collaborate with a model like Lindsey’s, as a result of we’ve each have advanced loads within the final 12 months alone.”

Having run her personal styling enterprise since 2018, she now has “a giant, stunning workplace on Fifth Avenue,” and is hiring a 3rd staff member, she stated. Pete Davidson, Kevin Bacon and Elliot Web page are amongst her purchasers.

Debuting at the moment on Lenny’s web site, the collaboration between Davidson and Theodora consists of unisex upcycled denims and T-shirts. The initiative is rooted in sustainability, since every pair of upcycled denims are custom-made primarily based on the wearer’s measurements, however greater than that, it amplifies the significance of feminine entrepreneurship and ladies working collectively.

Together with the ladies’s empowerment theme, Theodora famous how one in every of her key motivations for being a stylist is to make her purchasers look and feel their greatest. In 2020, she began “power styling,” an idea that performs up coloration remedy in order that not simply purchasers, but in addition buddies and colleagues, perceive you can emanate sure moods by sporting sure colours. “My tagline is, ‘Manifest what you need with what you put on.’” she stated. “It actually promotes confidence and Lindsey’s denims are actually probably the most flattering denims I’ve ever worn. What makes them particular is they’re tailor-made to your physique.”

The $325 collaborative denims are supplied in 5 colours – yellow, inexperienced, purple, pink and turquoise. Customers at withlovelenny.com can examine every displays a sure temper resembling inexperienced, which “helps us calm down our muscle tissue and nerves and steadiness our power.” There are additionally $88 T-shirts with hand-stitched symbols. The intention is to promote 200 to 300 gadgets of the upcycled denims and of the T-shirts.

Britt Theodora - Credit: Photo by Marisa Langley/Courtesy

Britt Theodora – Credit score: Picture by Marisa Langley/Courtesy

Picture by Marisa Langley/Courtesy

Began in 2020 as a tie-dye model, Lenny switched gears to a bespoke denim useful resource within the fall of 2021. “The entire motive I began Lenny was [to relay] confidence in a pair of denims. Nobody likes to not really feel good in what they’re sporting. When you’ve got one thing you are feeling assured in, it’s nearly as if you’ll be able to tackle the world. I do know that sounds somewhat tacky however it’s true,” Davidson stated.

Wanting forward, Davidson and Theodora plan to proceed to work collectively. They’re all in favour of getting a joined workplace area in Los Angeles subsequent 12 months that would probably embrace different creatives.

Requested about how the general public’s elevated curiosity in Pete Davidson and in how his model has advanced (since his relationship with Kim Kardashian has hurled him onto the worldwide stage) Theodora stated, “he’s actually assured in what he wears and he’s not afraid to put on coloration. He proven how anybody can put on a fundamental however have a colourful twist to it. That’s one thing I’ve all the time felt that anybody can do however he does it in a extremely enjoyable approach.”

The stylist first teamed up with him in 2019 for the comic’s debut Netflix particular. Together with some new purchasers, Theodora will likely be engaged on a yet-to-be-disclosed streaming present and different movie star styling-related initiatives. The Lenny founder will likely be monitoring how the T-shirts are acquired and he or she expects to roll out repurposed jackets this fall. There are additionally a couple of different collaborations within the works.

Join WWD’s E-newsletter. For the most recent information, observe us on Twitter, Fb, and Instagram.

Click on right here to learn the complete article.

Leave a Reply