NEW YORK — The present will go on for a brand new Broadway play after a number of high-profile celebrities rallied to maintain “” operating for no less than one other week.
Hollywood celebrities have been amongst these driving a profitable marketing campaign that noticed this present prolonged previous what was presupposed to be closing night time.
Jordan E. Cooper stars as fearless flight attendant Peaches, and he wrote the play.
He shared the excellent news with Thursday night time’s viewers, saying, “I wish to inform you how highly effective y’all are as a result of now we have been prolonged for one more week.”
Simply days earlier than, Cooper thought it was throughout.
CBS2’s Dave Carlin sat down with him on the Civilian Lodge within the Theater District.
“Actually I used to be gazing opening night time flowers after I simply heard a few closing discover,” Cooper stated.
“How did you get this extension?” Carlin requested.
“It simply wasn’t sitting proper with me. You already know, I at all times say, I do not thoughts taking place, however I do not consider in taking place with out a struggle, proper? And so I despatched out a name to motion to the communities at massive,” Cooper stated.
Cooper began a push on social media. First, the neighborhood responded with folks shopping for tickets. Then some large stars helped out.
“Will Smith and Jada Pinkett Smith purchased out a home for the present, then from there we went to Tyler Perry and Tyler Perry purchased out a home and Shonda Rhimes and Sara Ramirez,” Cooper stated. “I am simply so honored and so humbled.”
Cooper began writing performs at 10 years outdated in Hearst, Texas. He moved to New York Metropolis, graduated from the New Faculty and, at age 27m turned what he is been informed is the youngest Black playwright in Broadway historical past.
Now, extra folks get to see his humorous, provocative play.
“What’s ‘Ain’t No Mo”?” Carlin requested.
“So ‘Ain’t No Mo” is mainly a narrative about if all Black folks in America received an electronic mail saying that they’ve to return to Africa, and also you watch all these folks throughout the nation determine whether or not or not they’re getting on the ultimate aircraft out of America,” Cooper stated.
Cooper says because the marketing campaign continues to develop he retains the religion that his present will acquire extra alternatives to fly on Broadway.
Final season, an analogous grassroots marketing campaign