Only for you! In probably the most town’s maximum unexpected eating place comeback tales, Irv’s Burgers reopened final Friday with owner Sonia Hong’s iconic paper plate doodles and messages in tow.
Now positioned at 7998 Santa Monica Side road in West Hollywood (part a block from its unique location), the septuagenarian burger stand will be offering its longtime double cheeseburgers and pastrami sandwiches, plus a slate of more moderen, similarly all-American pieces beneath new culinary director Armen Piskoulian of Oui Melrose. Assume sizzling canines, tuna melts and milkshakes, plus a charitable add-on referred to as Brady’s Approach that donates $1 from every sale to Youngsters’s Medical institution Los Angeles.
First established as Queen’s in 1946, the unique burger stand served numerous celebrities, West Hollywood locals and vacationers alongside a stretch of the historical Path 66—which on this a part of the town runs alongside Santa Monica Side road. (These days, the construction itself nonetheless exists in entrance of Conservatory.) The stand took at the identify of Irv’s Burgers in 1970, after then-new proprietor Irv Genis, and attracted the likes of Jim Morrison and Janis Joplin.
Thirty years later, Hong and her circle of relatives took over the stand from Genis, with the previous changing into an area famous person in her personal proper for her pleasant hospitality and cute paper plate drawings. They confronted eviction from Irv’s unique location in 2013, relocation a 12 months later (to a storefront subsequent door to its present spot) and closure in 2018 after failing to realize traction. Now, a more moderen, extra resilient Irv’s Burgers (à los angeles Sonia) is again, due to a partnership with Off the Menu founder Lawrence Longo and Piskoulian’s menu additions.
Despite the fact that Irv’s 3.0 now options restricted indoor seating, a number of branded attire and third-party supply (Postmates/Uber Eats), a lot of the long-lasting roadside burger enjoy is equal to ever—the unforgettable Sonia herself incorporated.
7998 Santa Monica Blvd, West Hollywood. Mon–Thu 11am–10pm; Fri, Sat 11am–middle of the night; Solar 11am–10pm.